A cartoon cat's face, worked in rhinestones, stares out from the front of a fitted tee. That single image is the whole DELETE EX thesis: clothing as a cast of characters, not a stack of neutrals.
The label builds around print the way other houses build around tailoring. Paw prints, grinning cats, scattered blooms — the motif lands first, and the garment is cut to carry it. Nothing in the range whispers, and that is clearly the point.
The print does the talking
Start with the graphics, because DELETE EX does. The cat-print rhinestone tee is a study in how far a single motif can go: a hand-drawn feline face, then an outline of stones catching light around it, on a body-skimming cotton cut. It is cute without being childish — the rhinestones drag it toward something more knowing, a little bit club, a little bit bedroom-wall poster. This is a brand that trusts you to want the loud version.
Small skirts, loud motifs
The paw-print mini skirt is where the label's sense of humor becomes a silhouette. It is short, it is covered edge to edge in little paw shapes, and it makes no apology for either fact. What keeps it from tipping into fancy-dress is the restraint in the cut — a clean mini, no ruffles fighting the print for attention. DELETE EX seems to understand that a maximal graphic wants a simple shape underneath it. Let one thing be busy; let the rest hold still.
Where the cute turns body-conscious
There is a grown-up register running alongside the cartoons, and the halter ruched bustier is the clearest example. Gathered through the body, tied at the neck, it swaps the graphic-tee flatness for shape and skin. Put it next to the floral puff-sleeve blouses and the floral V-neck fitted tees and a fuller picture appears: DELETE EX is not only about the joke on the front. It cares about a neckline, about ruching that flatters, about a puff sleeve that reads romantic rather than costume. The girliness is real, but it is styled with intent.
Styling DELETE EX without tipping into costume
The trap with print this bold is wearing all of it at once. Don't. The cat tee wants plain denim and nothing competing above the waist. The paw-print skirt earns its keep against a solid knit and a bare leg. Save the bustier for when the rest of the outfit goes quiet — a straight trouser, minimal jewelry, hair off the face. Treat each DELETE EX piece as the sentence you actually want to say, and let the rest of the look be punctuation. Browse the full DELETE EX range → and you'll see the pattern: one hero, styled clean.
The company it keeps at CHINASQUAD
DELETE EX sits inside a small pocket of Chinese labels that make characterful, print-forward clothes feel considered rather than novelty. If the cartoon-meets-club energy lands for you, look at BUM STUDIO →, which plays in a similarly playful, graphic register, and SOMESOWE → for a softer, more romantic take on the same girly instinct. Together they map the range from loud to sweet without ever landing on boring.
Cute, a little maximal, and more deliberate than a first glance suggests — that is the DELETE EX signature. See what's just landed across the edit in new arrivals →.
